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Sponsorship roundup

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XM Satellite Radio Canada releases new commercial

Burger King breaks Angry Whopper campaign

Award show roundup

Transcontinental buys Journal Nouvelles Hebdo

Broken Heart Love Affair adds staff February 19, 2026

RBC, Canadian Tire link loyalty programs January 13, 2026

Canadian Tire, WestJet to link loyalty programs May 7, 2025

RBC, Canadian Tire link loyalty programs April 1, 2025

Dala Decor sponsors Ottawa Senators November 4, 2024

Canadian Tire begins Believe in Her campaign July 24, 2024

Canadian Tire continues Tested campaign April 17, 2024

Canadian Tire, Petro-Canada begin loyalty promotion March 26, 2024

Canadian Tire begins Noma campaign March 19, 2024

Canadian Tire conducts Winter Store campaign January 24, 2024