McCain Foods conducts Dinner of Possibilities campaign
By Adnews Staff
McCain Foods has begun a new campaign called "Dinner of Possibilities" for its Homestyle Red Skin brand of potato wedges. The effort is aimed primarily at mothers. The campaign, developed by BStreet and Taxi, includes a national contest in which consumers can win one of three trips to Napa Valley, CA. The initiative is also supported by television and digital advertising, as well as in-store materials, coupons and social media activities.