Linen Chest hires Bleublancrouge
By Adnews Staff
Montreal-based home decor company Linen Chest has retained Bleublancrouge, also based in Montreal, to conduct a review of its marketing communications. This is an expansion of the agency's initial assignment for Linen Chest, which was to review its "strategic brand vision" as the retail chain approaches its 50th anniversary.
"Linen Chest is one of the few Quebec retailers in this highly competitive market," said Sonya Bacon, vice-president of brand strategy at Bleublancrouge. "The account is incredibly exciting and the brand has a rich history to share."