Sport Chek readies Mystery Locker promotion
By Adnews Staff
Sports equipment retailer Sport Chek is preparing a back-to-school season promotion in Toronto called "Mystery Locker." The initiative, developed by Sid Lee of Toronto, will feature a large red locker installed in the Toronto Eaton Centre shopping mall. The locker will contain a collection of back-to-school-themed merchandise, including clothing, backpacks, sports equipment and other products. From Aug. 21 to 24, consumers can attempt to open the locker using a three-digit combination that can be obtained from the site of the promotion.