Shomi to expand service
By Adnews Staff
Online streaming video service Shomi will expand its service this summer to reach an increased number of Canadian consumers. The service will be operated on a direct-to-consumer basis, rather than as an extension of an existing cable television subscription. The company is promoting the new offer with a website at <http://www.shomi4everyone.com>, along with social media activities. Shomi, which is a joint venture of Roger Communications and Shaw Communications, launched in November 2014. It offers access to a collection of television series and movies that can be accessed through television set-top boxes, tablets, smartphones, video game consoles and other devices.
"The beta has been a huge success and we're excited to now bring it to all Canadians," said David Asch, senior vice-president and general manager of Shomi. "We've taken the time to work out the kinks so members can enjoy a great user interface and viewing experience. We know more Canadians want the bleary-eyed but oh-so-satisfying experience of an epic entertainment binge, and that they want the freedom to choose how they access the service. This exciting next step gives them that opportunity."