Sobeys readies ice cream promotion
By Adnews Staff
Grocery store chain Sobeys will begin a promotion in the Greater Toronto Area to coincide with National Ice Cream Day on July 19. The promotion will make use of the company's Voilà grocery delivery service to deliver ice cream to consumers’ homes. The products will be delivered in branded vehicles, packed in dry ice. Consumers can place an order at <http://www.voila.ca> or via the brand’s mobile application.