Telus signs deal with Magnite
By Rob Bale
Telus has signed an agreement with Los Angeles based advertising technology company Magnite. Telus will use Magnite’s advertising server with its free advertising-supported streaming service and its online video advertising inventory.
“Our collaboration with Magnite equips us with the best technology needed to deliver a premium advertising experience for both consumers and brands,” said Amit Nag, vice-president of smart home, entertainment and transformation at Telus. “FAST channels represent a substantial growth area for our business, and we're excited to work with the Magnite team to create better advertising-supported content experiences for our customers and to make it easier and more efficient for advertisers to connect with Canadian viewers.”