Ferrero begins new product launch campaign
By Rob Bale
Confection company Ferrero Canada has begun a launch campaign for a new product called Ferrero Rocher chocolate squares. The national campaign includes a temporary installation in Toronto that will operate from April 10 to 12. The installation is intended to resemble a walk-through recreation of the product and its packaging, accompanied by product sampling. The effort also include sampling activites in Toronto’s Union Station from March 30 to April 2, a national influencer campaign on Instagram and TikTok and a social media contest called “Share the Moment” that will run until April 12.