No Name readies Grocery Goss campaign
By Rob Bale
Loblaw Companies is preparing a campaign for its No Name line of grocery products called “Grocery Goss.” The campaign, developed by The Mint Agency, features a tabloid-style publication that outlines the benefits of a range of products. The publication will be distributed through branded newsboxes in Toronto, Vancouver and Montreal from April 10 to 12. This will be accompanied by a website at which consumers can submit their own grocery ideas. This is the launch phase of a larger campaign that will include additional executions through the year.